About AE

Get to Know A.E.Coaching

The Journey of A.E.Coaching

A.E. Coaching started out as a one-woman show in the health & wellness industry—a simple nutrition coaching business built from passion and purpose.

I was fueled by the desire to help others transform their lives, but the reality...

It was a grind.

It was long hours, sleepless nights, and a never-ending cycle of feeling stuck at the same place.

I was doing everything—coaching clients, handling admin, marketing, and trying to keep up with the demand.

I quickly realized I didn’t want to keep doing it alone.

So, I did what many entrepreneurs hesitate to do—I built a team.

And, let me tell you, I learnt a lot! (that's an understatement!)

The struggle of finding the right people, figuring out how to delegate, and still trying to maintain the quality of work I expected was a rollercoaster ride of emotions and learning from mistakes in the fast lane.

But in the process, something incredible happened.

I fell in love with growing the journey of it—watching my team succeed, supporting their growth, and seeing the business evolve into something bigger than I ever imagined filled my soul.

I wanted to do that more, but I didn’t want to leave the nutrition coaching world behind.

So, I made a bold decision: I’d keep both.

I’d continue to help my nutrition coaches thrive, and help other entrepreneurs in the same position I was in—building and scaling their own online businesses.

Today, A.E. Coaching is a place where we have both services.

I’m here to help other entrepreneurs grow their businesses, refine their approach, and reach clients in bigger ways.

And, I’m here to help my team serve clients and help them transform their lives.

A.E. Coaching is about not having to choose and creating what you love.

Nutrition & Business

Let’s grow, together.

Angie Olson- Founder of A.E.Coaching